About the Project

Academic project with a small team. While the team helped to inform decisions and project direction, the site and all work shown on it are all my own creations.

BRAVE IN PURPOSE

BOLD IN FLAVOR

JOIN THE PRIDE

Explore

Brand Positioning

Exploring the at home coffee market as well as where Safari Pride is Now.

Insights

Taken from research and analyzed in order to find actionable insights for used to create the campaign.

Objectives

Exploring what this campaign would like to achieve and setting measurable goals for the initiative.

IBEX

Exploring the main idea or "North Star" behind the campaign idea of "Join The Pride".

Tactics

The components of the campaign that the target demographic will see, this includes social media campaigns, out of home advertisements, a promotional video as well as a lived immersive experience.