The objective of this campaign is to generate brand awareness for Safari Pride Coffee. This will be done through developing connections with the target demographic of singles and starters. This includes making people aware of the quality of the coffee and the genuine nature of the brand.

 

By expanding the awareness of the brand and pairing this with ensuring the desired brand identity is communicated will help create a community of informed and engaged coffee lovers.

 

We want people to be proud to drink Safari Pride and feel apart of a community that is expanding and telling their friends. Safari Pride should be a brand that those who care to make and drink quality are aware of and of the advantages it has on the other coffees on the market.