Where Are We Now?
The promise of Safari Pride Coffee is to be reliable and educate its customers on where their coffee comes from and how is the progress being made. The brand would like to take its customers on an expedition across Africa and explore the unique value of how the coffee progress is being made in Africa. Safari Pride Coffee was founded by an African immigrant from the Northwest region of Cameroon, West Africa who was a former coffee picker. African coffee beans are not known as much in the US. The US mainly uses South American and Asian countries' products. Safari Pride Coffee is known to give back to the communities. They give back to the people locally in Minneapolis and to the people in West Africa. They do this by providing opportunities for education and work in Africa. They are known to treat their farmers in Africa fairly.
Safari Pride Coffee would like to expand the business from in-person stores to online. They have had a pop store in the Mall of America and Walmart as well as online stores like for example, Amazon and Walmart. They try to be different by making sure their product tastes more richer. They are known to give a sweet taste and natural flavors and tend to provide less caffeine. They are trying to educate their audience that their Cameroon coffee beans taste nearly the same as the richer and more popular as Jamaican coffee. They are trying their best to make sure that the American audience knows where the coffee is from and how good it tastes and make it as popular as every other coffee business.
When it comes to the coffee industry, it is no surprise that the industry continues to grow as it has become the daily need for people to go to work, school, or even as a treat to themselves. But somewhere in the coffee industry, it is going bad. More specifically the African coffee industry. It has been said that the African coffee bean is in danger cause of the fragile environment which is affected by climate change and deforestation. These effects have hurt not only the African coffee business but also the people of Africa. There have been improvements in trying to save the African coffee industry and its people in Africa but there are still in need of help and attention in order to save the African coffee before the popular/diverse market crashes
The rise of coffee demands was created by population growth and urbanization has made its own set of problems. When making coffee, the coffee process uses two methods with one of them being the dry method. This produces coffee husk which can be an environmental concern and this mainly occurs in developing nations like Brazil, Vietnam, Indonesia, Colombia, Ethiopia, India, and Mexico. Coffee husking can be valuable organic matter, chemical nutrients, and secondary compounds. Solutions need to be made in order to manage the material waste of coffee husks created by the coffee industry.
The cultural trends that are shaping the world of our audience are their active lives and
willingness to spend money depending on what the product is. Their environmental stressors
are the need to spend money. Most of our audience either has the money to spend or doesn’t
due to having low-income jobs and just recently graduated. They also tend to not involve
themselves in politics. They often worry for their own future from how to continue on building the ladder to success to live peacefully to stainable issues.
The people in this demographic enjoy living active lifestyles and tend to buy items
that they are able to fit into their budget and that are able to show a bit of status. Most are tech literate however they use this in different ways. These people are generally young and single. A small piece of the demographic is married or above 35 years of age. They are a mix of people who prefer to go out and stay in but are generally always down to spend time with friends. These
people generally care about social and cultural issues however while most are not many of
them will practice something that they care about. They see using the time they have as
valuable and often will look past the need to save for their future to have fun in the present.
Most are still paying off some form of debt and do now have a financial plan for the future.
This audience communicates online generally in messaging and email mainly on the
phone. While they are apt communicators online they still find the time to talk in person and
these recommendations are very important to them. An influential voice comes from the people
they surround themselves with as a group and then by more individual groups it changes who
has a voice that speaks to the group.
